Saturday, 16 June 2007

Thank you for flying German wings

I don't have as many facebook friends as Anna. I've given this some thought and have come to the conclusion that this is probably a fair reflection of reality. But I do have aeroplane and airport friends and you can't really put a price on that friendship.

I fly Germanwings. It's a low cost German carrier so think Ryan Air or Easy jet but with Airbus planes as the Germans like to keep it local.

I am aware of the importance of advertising in the world. I am also aware that it is important to target your customers. I fly on a Monday morning wearing a suit. So do the majority, lets say 80% to use a completely made up statistic, of the other travellers. We, me and my friends who aren't on facebook, fly from London (yeah right) Stansted to Cologne. When I arrive in Cologne I am "looking forward" to work. I spring out of my seat desperate to get to work (desperate to get through passport control and to baggage claim first). Unfortunately before I am released from the plane I have to take my piece of Germanwings advertising.

The first time I was intrigued. Handed a pink latex thing in a clear plastic bag some strange thoughts ran through my head. On the bus to the terminal the suspense was too great so I ripped it open.

A beach ball! What the @#&* am I going to do in with a beach ball? Cologne, to my knowledge is not even near a beach and is certainly not famous for it's holiday resorts.

So my current collection of Beach balls is as follows. I gave one to my colleague who was going on holiday with his kids. There is one in my bedroom that I occasionally kick around. There is also one in my parents garden. Finally I keep 2 (still packed, obviously) in my laptop bag so that I am prepared for a rainy day/special occasion/emergency (delete as appropriate).

I think 5 is as many as I'm going to get. I can't wait to see the next form of advertising media.

1 comment:

Mrs H said...

Rhod, I think you're missing a trick here...have you not heard that Cologne has its own man-made beach for the summer months - and a beach club (http://www.km689.rhein-terrassen.de/).
So, take your pink inflatable ball and enjoy!